SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish. Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two. -Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,- said Shiv Singh, VP and Global Social Media Lead at Razorfish. -Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.- The question is now: How about you the small businesses and your social media activities? More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer. To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing. You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement. Behelpfuland bevaluableofferrelevant content. This is the way how you as a small business cangain customer loyalty. – BE THE FLAME NOT THE MOTH! – Read more great posts like this one, visit -Blog Ad Monkey-. Stay tuned and subscribe to my blog viaRSSto get more great posts like this one. Your comments and ideas are welcome!

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These days, it is not at all rare for one to come across such a stock investment company that offers services with big promises. Stock investment is a serious proposition and stock market positions are very difficult to understand. It is good to do some in-depth research before you choose a stockbroker or stock investment company.

There are many stock trading companies but the choice has to be made based on research. It is important to know and consider the qualifications of the company. The company has to be competent and to ensure this the credentials of the company have to be looked into. The customer should try to get as much information as is possible about the company. There are other issues such as the fees and commissions, which the stock investment company will charge for the stock market trading. If the fees and commissions are excessive, they will take up a major part of your stock trading profits. Your investment goals will be affected. Your decisions in transactions will also be affected. The fees and commissions that the company will charge, therefore, is an important consideration.

There are three principal types of stock investment companies. Some companies just carry out your stock trades. This means that you will instruct and you will buy and sell stocks. The companies will do just this and little else. The next type of companies will carry out your trading instructions and, along with that, provide you with helpful tips and stock market quotes. A type of stock investment company also serves as your investment planner. These companies will see your resources and investment objectives and do the management of the resource on your behalf. It is up to you to decide which type of stock investment company will be the best suited for your purpose.

You may also come across such a stock investment company that does not work with the stock market. The customer has to ensure that the stock investment company operates in the market where the customer intends to invest. If this is not the case, there is a waste of money and time. The advisory services of the stock investment company to help you out should be there. When you choose your stock investment company, you should notice whether it has the right investment advisory services. In stock market investing, no two persons are the same. The capacities of investing in stock markets vary from person to person. The best services are offered by the personalized services of the stock investment company.

With many headwinds threatening to send the US back into a recession, many smart investors are focusing their portfolios on only the income generating stocks and commodities (especially precious metals) that still have room to run.

Many astute economists now admit that the hangover from the financial crisis is still playing out and while many people are panicking and losing money there are many areas of growth out there at the moment. Investors just need to look past all the doom and gloom that is out there and being written in the papers and economic journals.

The 7 best ways to protect yourself from the coming economic troubles include:

1) Focus your efforts on High quality businesses and stocks that have A-Type balance sheets and strong yields.

2) Stocks that only provide reliable dividends and have a proven track record in a weak economic environment.

3) Choosing stocks and bonds that show low debt to equities ratios and high liquid asset ratios currently. This is really companies with good balance sheets and no heavy debts lingering from the financial crisis.

4) Choosing the hard assets such as oil and gas royalties, and similar real estate investments with a long term focus on various income streams.

5) Choosing sectors and companies that have high variable costs, and low risk entries such as utilities, consumers staples and especially health care services.

6) Choosing areas such as high growth potential in the Alternative / Clean energy sectors. Or also sectors that are not heavily reliant on bullish equities markets and volatile market swings.

7) Subscribe to the free trends alert with all the latest and greatest tips for investing in a poor economy at with regular updates from some of the best investing minds and forecasters in the world.

The best thing about a weak economic environment is that good opportunities stick out like a sore thumb. You just have to be on the lookout for them. Do not think that there are limited opportunities out there at the moment. There is an era of very aggressive growth coming when the US recovers from this credit crisis hangover. The best time to ride the coat tails of this booming period is before it happens. That time is right now, when everything is cheap and flat lining.

The best bet is to never put all your eggs in one basket. There are always opportunities out there, and no one ever made lots of money but not diversifying. Investment diversification will be your friend in the next few years at the US and economic situation start to get better.

PNC rates on mortgages are one of the few that did not increase when many of the other financial institutions have already done so.

For a $250,000 loan in the Philadelphia area, the rates are as follows. The 30 year fixed interest rate at 5.50% to 5.875% with APRs of 5.626% to 5.842%, respectively. The 20 year fixed interest rate is at 5.625% to 6.125% with APRs of 5.828% to 6.098%. The 15 year fixed is at 4.875% to 5.125% with APRs of 5.082% to 5.258%. The 10 year fixed interest rates are 4.750% to 5.125% with APRs of 5.045% to 5.232%.

The current bank rates on CDs include a tiered format. The top tier is for those with Performance Select checking accounts, followed by Premium Plan, then the Standard CD rates. The promotional 9 month CD is earning an APY of 0.45%, 0.42% and 0.40%, respectively. This has a minimum deposit of $1,000.

The 3 month CD is earning an APY of 0.15%, 0.15% and 0.15%, respectively. The 6 month CD is earning an APY of 0.25%, 0.20%, and 0.20%. The 1 year CD is earning an APY of 0.50%, 0.45%, and 0.45%. The 18 month CD is earning an APY of 0.55%, 0.50%, and 0.50%.

The 2 year CD is earning an APY of 0.50%, 0.45%, and 0.45%. The 3 year CD is earning an APY of 0.70%, 0.65%, and 0.65%. The 4 year CD is earning an APY of 1.05%, 1.00%, and 1.00%.The 5 year CD is earning an APY of 1.25%, 1.20%, and 1.20%. The 7 year CD is earning an APY of 1.75%, 1.70%, and 1.70%. The 10 year CD is earning an APY of 2.00%, 1.95%, and 1.95%.

The minimum deposit for these PNC rates is $1,000, and the rates were posted on February 9, 2011, but are subject to change without notice.

We strive to bring you the latest and most accurate data possible from the home sites of the financial institutions we name. Always remember, the bigger the risk, the larger the reward or loss. Invest with caution.

For additional resources involving financial help, please view PNC Online Banking, best bank savings rates, Westpac Online Banking and Online Banks at

Studying how to trade currency can be your chance to attain financial freedom. Personally, i have quit my day job a few years ago because i am going into full time trading. Nonetheless, not everyone that is participating in forex trading are able to become a full time trader. You had to be able to trade the currency properly in order to accomplish that. Here are some tips that I want to share with you if you plan to become a full time trader one day.

Professional forex traders never stay to trading just one currency pair. Everyday there are a lot of chance on all currency pairs, hence you must be able to analysed and trade all currency pairs so that you can easily profit from any currency pairs that is trending. The key here is trend; there are times when a currency pair is moving sideway while others are trending. So you got to watch for a trending pair and then ride the trend to profit.

There is times where the price will bring about great spike which will sometime stop out your position. This is normally due to forex traders trading the news. If you are interested in learning how to trade currency using the fundamental, you should be conscious of the release dates of some critical economics data. Not all economic data will impact the forex market, hence you need to do some research or read up on what reports are more considerable and which is not. Even So if you find it hard to understand or interpret those data, you can just trade using forex technical analysis and then try to leave all your position before any economic data published. This can definitely spare you from becoming the victims of fundamental news.

Select wisely. Stay close to the best Forex currency trading software to maintain you on the go. It genuinely counts to read and study the credibility and truthfulness of the Forex software reviews available online so that you do not overlook the right thing. Also, it will help you discover ways on how to trade forex currency without the need to fail the first time. Do not trust your future on any software who says otherwise.

Kelvin is a Forex enthusiast and a full time Forex trader. His blog at offers simple yet powerful Forex tips and strategies to help other traders to make their 20 pips a day. Kelvin’s Forex newsletter is jammed packed with Forex tips and techniques for other Forex enthusiast. Subscribe for Free Forex Strategies newsletter now.

When your credit history is proving to be a hindrance to your financial well-being, perhaps it is time for you to get a secured credit card. One of the cards worth your consideration would be the Orchard Bank MasterCard secured card issued by the HSBC Bank of Nevada.

This card targets customers with poor or limited credit ratings, and aids them towards improving their credit histories. A secured credit card works by requiring the card holder to deposit cash into their credit card account prior to utilization. This way, this credit card prevents its card owners from incurring more debt whilst helping them re-establish their credit history.

An additional advantage unique to this card is that the deposits in the account are paid interests by the bank. In the effort to establish a healthy credit rating, customers must bear in mind that late payments must be avoided, and they have to be aware of the current annual percentage rate for the card as the APR of the Orchard Bank Secured Credit card is based on a variable rate. Although, the regular rate now stands at 15.90%, the actual rate is dependent on the Prime Rate. APRs for cash advances are higher than most cards at 23.40%, with a minimum rate of 19.99%.

Interestingly enough, the annual fees for the Orchard Bank Secured Credit Card is lower than other most unsecured credit cards. Balances above $1000 will only incur fees of $35 whilst card holders who have charged more than their credit limits will only be charged only $29. Also, there are periodic reviews of the credit limit for each account, so regular payments will enable the card holder to obtain higher credit limits and at the same time improving their credit history.

Finally, the Orchard Bank secured credit card also offers a lot of perks not evident in other competing credit cards. These would include Internet services, emergency replacements for stolen cards as well as numerous protection services against fraud and identity theft.

This is why you have to contemplate condo insurance in Rochester Hills. There are numerous events and situations that could happen to you personally as well as would not be covered. If a person gets hurt in your condo and attempts to sue you, you’ll want to own condo insurance for that. When you have precious property and so they get stolen or damaged, you would need condo insurance for this as well. Fortunately, Rochester Hills is not home to much severe weather, however there is periodic flooding and winters could be somewhat rough. A good condo insurance plan is going to have you protected from events that your condo association will not.

The typical notion with insurance is the fact that you always have the option to acquire as much protection as you need. So you need to make sure you feel comfy, however, perhaps not put money into protection for things that may never occur to you. As an example, someone would likely sell you storm defense in Rochester Hills. The issue is that almost never see damage from tornados in MI. By the time they get that much, it is just a rain storm.

Consider condominium insurance in Rochester Hills like an additional warranty that you simply hope you’ll never have to use, but you’ll be glad to have. Because most condominium insurance which you’ll be buying is additional protection, you ought not need to invest as much money as you usually would. Finished. with condo insurance is the fact that you’re merely covering the extras your condo association’s insurance program does not.

The first thing that you want to do when looking for condominium insurance in Rochester Hills is read the condo insurance you probably have from your own condo connection. Then you likely will not have to buy any condominium insurance in Rochester Hills whatsoever, in case you have enough defense. For a free quote call (248) 266-0316 or click here:rochester hills michigan condo insurance quotes

Most people have heard of trade unions, especially when they appear in the news in connection with teachers’ strikes and such matters, but quite often people do not fully understand the purpose of a trade union, who they represent, and the possible benefits of belonging to a trade union. Do you have to join a trade union? Will you be penalised by your employer if you do? How can a trade union help you? This article seeks to address some of these questions and takes a brief look into the overall role of trade unions.

A trade union is a membership organisation that seeks to help and protect its members in the working environment. Although trade union representatives try to establish and maintain good working relationships with employers – and indeed between their members and those members’ employers – most trade unions are independent of any specific employer.

A trade union will seek to help its members in a whole manner of situations. They may negotiate favourable pay and working conditions for their members and discuss and advice on any big changes taking place in the working environment (such as mass redundancy). They will also talk over with their members any concerns they may have about their working environment and help them to find a solution, accompany them in disciplinary matters and at employment tribunals and provide them with legal and financial advice where needed.

Trade unions may also provide protection and representation for their members outside of the workplace. For example, they may try and place pressure on the government or public bodies to make changes which will benefit their members or may seek to promote their members’ rights and objectives in other ways.

By law, an employer cannot penalise an employee for deciding to join a trade union, deciding not to join a trade union, or deciding to leave a union of which they were previously a member. The decision is entirely up to the employee and they must not be made to feel any pressure about their decision by their employer.

In conclusion, many workers join a trade union because they believe they will be able to negotiate better pay and terms and conditions, they will have access to training for new skills, they feel confident that they will have somebody to turn to – who has their best interests in mind – who will be able to help them with any problems at work. They are also attracted by the prospect of lifelong legal and financial advice that will be made available to them. If you are interested in a joining a trade union you should look for information in your work handbook or contact the TUC for details of your local union.

Copyright (c) 2011 Robert Gray

The society being a patriarchal or male dominating one, the women involvement in most of the matters especially finances is never considered to be significant enough. Instances are there when a couple approaches a financial advisor, the male partner seems to be enjoying all the attention and leading the discussion rather the female partner.

This precisely the reason a woman rarely is heard of trusting an advisor when it comes to planning the finances. The Attitude of an adviser

Most of the financial advisers do not even consider taking the opinion of a woman in the family even if he is approached by both the couples. According to him, she is still the same women who had little knowledge about the finance related issues.

The advisers still live in the old age era when women had no decision making power on financial issues.

They rarely encourage a woman client to express her opinion. They never seek for their availability to explain the financial planning of the entire family. When they present a plan to the client they don’t feel the necessity of including the woman of the family. Advisers find explaining two people about the same plan as wastage of time, giving preference to the male partner.

Even when they meet both the couples, the preference is always given to the opinion of the husband than the wife. As because she is silent on many occasions, it is taken for granted that she does not have much understanding of the issue.

The changing scenario

With more and more number of women obtaining higher degrees and getting involved with a professional life, they have an equal hold on the issues related to finances. She know well how much she earns, or the family earns, what are the expenditures and how much saving is needed for the future requirements. There are many who work in the Finance Departments and handle the affairs brilliantly. Today’s women whether she has a major in Mathematics or economics or not, has a fair knowledge of financial development happening in and around. She is completely aware of various Insurance Plans, the benefits, the premiums and the taxes which she or her family is supposed to pay.

Rosy Brown is Social Media Expert and a Technical Writer. She believes in sharing his experience and intellects through live discussion or/and write ups. In this article she has discussed about advisers, women, client, financial, planning.

Public Short Ratio (PSR), also known as non-member short ratio, can be a helpful indicator to trade stock markets. It is used by many traders to find trading opportunities and to predict market movements. Public short ratio is defined as the ratio between public short selling number and total short selling number.

PSR = Total public short sells/total short sells.

The PSR ratio is disclosed by markets on a daily basis. High PSR values shows that the public are more bearish and low PSR values shows the public are more bullish. Although the ratio itself is an easy-to-use indicator, most traders use this ratio as a 10 day moving average. This makes interpretations easier and offer better flexibility. 25% of moving average is taken as the crossing point. When ever the 10-day moving average is above 25%, the market is considered bullish and when ever the moving average is below 25%, the market is considered bearish. The more the ratio stays above/below the 25% level, the more the chance of market reversal.

The basic idea behind public short ratio is public or retail traders are the worst short sellers; when compared to institutional traders and exchange member short sellers. So it is a good strategy to buy whenever public short and sell whenever go. Although sounds awkward the strategy has a high success history, especially for swing traders and long-term traders.

Advantages of public short ratio include 1) its is simple and easy-to-use, 2) has a good success history, 3) it is suitable for most traders, 4) offer better results when combined with other indicators, 5) has support available in most trading platforms and 6) is scalable with user demands.

Disadvantages of PSR include 1) it is less effective of short-term traders like day traders, 2) there is a good amount of risk associated with it, 3) the strategy does not work always as there can be situations where public are right, 4) the strategy may not work in high-volatile markets and 5) is not so suited for novice traders, especially who are not certain about minimizing their downside risks and hedging their positions.